Q: Will you elaborate on what you as listing agents do that might be different from others, focusing on client experience?
A: Just as every property possesses its own distinctive characteristics, each client seeking to sell their home also has unique preferences when it comes to communication, involvement in the preparation for the sale, and participation in key aspects like setting the price and negotiations. At the outset of our partnership, we invest time in attentive listening, establishing clear expectations, and delineating specific goals. This meticulous approach ensures that the entire process of selling their home is not only smooth but also minimizes stress, making it a seamless and hassle-free experience for our valued clients.
Q: When it comes to marketing property, what sets you apart from the typical agent?
A: We firmly believe that securing the best possible selling price for our clients requires a multi-faceted approach. It involves not only meticulous staging and preparation of the home before it hits the market but also creating marketing materials that showcase the property’s charm and amenities in such a compelling manner that potential buyers can envision themselves making an offer without hesitation.
Our commitment to exceptional marketing includes a range of impactful strategies, implemented through social media, print, email, mail, and digital marketing such as:
- Dedicated Property Website: We create a private, dedicated website for your home, seamlessly integrated into all online marketing efforts and our digital newsletter.
- Professional Visuals: We enlist the services of professional photographers to capture the essence of your home, including high-quality photos, immersive walk-through videos, and breathtaking drone photography.
- Matterport 3D Imaging: We utilize Matterport 3D imaging technology to provide potential buyers with a virtual tour, allowing them to explore every inch of your property from the comfort of their own home.
- Detailed Floor Plans: Our team produces professional floor plans that not only encompass indoor spaces but also outdoor entertainment areas, ensuring prospective buyers have a comprehensive understanding of your property’s layout.
- Highlights and Upgrades List: We compile a comprehensive list of your property’s highlights and upgrades to showcase its unique features.
- Local Insights: We include valuable neighborhood and community information to help buyers appreciate the lifestyle opportunities associated with your home.
- Accessibility: We make this wealth of information easily accessible through a QR code linked to the dedicated website and provide printed, full-color multi-page booklets for interested buyers to take away for reference.
Our goal is to present your home in the most captivating and informative way possible, instilling confidence in potential buyers and ultimately helping you secure the best possible outcome with the sale of your home.
Q: Can you share an example of an innovative strategy you’ve employed that went beyond the ordinary to achieve the highest possible selling price for a property?
A: We encountered a unique challenge with a stunning custom home situated on a lakefront lot in an exceptional community. Despite its remarkable features, the property lacked a dock permit, leaving potential buyers uncertain about future access to the beautiful lake in the backyard. This hurdle was causing interested buyers to walk away. In response, we devised an innovative solution: We enlisted a professional videographer and, with the seller’s enthusiastic support, organized an event at the property. We also procured a temporary dock that could be easily rolled in and out, allowing guests to safely and easily access the watercraft directly from the backyard. This event showcased the property’s potential for waterfront enjoyment, even in the absence of a permanent dock.
With the seller actively participating in the event and inviting friends, everyone had a fantastic time, and the videographer captured the essence of the property. We integrated this captivating video into our marketing materials, which we also shared with all previous potential buyers who had shown interest in the property. The result was impressive: The property sold at its full asking price, and as a token of appreciation, the temporary dock was left as a closing gift to the delighted new owners.